There are several sports league’s that not only survive, but thrive, without the revenues afforded by pay-per-view. The NFL, NBA, MLB, and NASCAR – the list rolls on – are among those sports that draw little or no revenue from pay-per-view. The Ultimate Fighting Championship from day one, however, has been a pay-per-view company. The UFC was built not only on, but specifically for the pay-per-view revenue model. But what was once a spectacle, pitting style against style, has grown and morphed into an actual sport, with rounds, rules, and...
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